Jaguar Land Rover

Image & style Magazine

Jeremy Hicks, Managing Director of Jaguar Land Rover, hosted an elegant event for an audience including prospective customers, Jaguar brand ambassadors and British media. Design Director Ian Callum was given the honor of revealing Jaguar’s latest offering – the F-TYPE Coupé. It features Jaguar’s lightweight aluminum architecture and comes in three models with a top price just under six figures.

José Mourinho, a new Jaguar UK ambassador and event attendee, will be the first to take delivery of this model sometime in March. The F-TYPE ad campaign will be broadcast in the UK beginning in April and will feature Sir Ben Kingsley, Tom Hiddleston and Mark Strong. The new ‘Rendezvous’ advert, directed by Oscar-winner Tom Hooper, is the latest offering in Jaguar’s ‘British Villains’ campaign and ran during the Super Bowl XLVIII broadcast.

Jaguar Land Rover UK Managing Director Jeremy Hicks said: “I am really excited to be officially presenting the new F-TYPE Coupé in the UK for the first time. This sports car is as important to the Jaguar brand as it is spectacular to drive.”