Ralph Lauren made fashion news with the presentation of his spring 2015 collection for women during New York’s Fashion Week. The Spectacular first of a kind 4D runway event was shown via a water-screen projection that towered above Manhattan’s Central Park. Fashion, art and technology made for a one of kind Runway visual experience.
Hundreds of spectators, which included celebrities, famous runway faces, and fashion editors, gathered on the Cherry Hill lawn on the west side of the park for a spectacular visual presentation using innovative technology that could forever change the landscape for a fashion show.
Models appeared like beautiful mirages using four-story-tall holographic effects, wearing outfits that showcased the eclectic spirit of the brand. The mix of the edge of New York, Paris, the sunset colors and patterns of the Adirondacks.
The event celebrated the first Ralph Lauren Polo flagship at 711 Fifth Avenue in New York City. Spanning nearly 38,000 square feet over three floors, the new Polo flagship is the first store to unveil the complete new world of Polo for women, and the first store to showcase women’s Polo alongside the Polo men’s collection. The new store also introduces Ralph Lauren’s first-ever coffee shop, Ralph’s Coffee.
This store will be one of many Polo stores planned to open worldwide in the coming years, in line with Ralph Lauren’s strategic pipeline of new stores.