No, this is not a reason to run to your local ophthalmologist.
This is LG Electronics USA’s newest accomplishment – Ultra HD TV (UHDTV) – which is available on their high-end flat panel televisions. Instead of standard 1920 x 1080 “Full HD” resolution, LG’s UHDTV offers 3840 x 2160 resolution – quadruple the number of pixels – yielding an unprecedented level of image clarity and detail. To commemorate this technical achievement, LG Electronics has opened a digital artist’s competition titled “Art of the Pixel” for those skilled enough to utilize the full capability of their OLED TVs.
Emmy and Tony Award-winning actor, producer, director and modern art enthusiast Neil Patrick Harris will act as artistic advisor and ambassador for the endeavor, lending advice, encouragement and inspiration in various ways to both the students and LG over the summer.
He is a contemporary art collector and supporter, as well as a regular fixture at major art events such as Art Basel, Art Platform and Armory Fair. “I have an enormous respect for young artists who are out there taking chances and pushing boundaries with their work,” said Harris. “As an avid collector, I’m excited to see how advances in display technology open the door to a whole new art form and a whole new generation of digital artists.” Entrants have until July 13, 2014 to submit their work. Finalists from each participating school will be announced in August.
The program will culminate with an art gala event in New York City in September where Harris will help announce the winner and LG will provide more than $250,000 in student and university awards. Participating schools are: the California Institute of the Arts (CalArts), Laguna College of Art and Design (LCAD), Maryland Institute College of Arts (MICA), Pacific Northwest College of Art (PCNA), Parsons The New School for Design, Pratt Institute, Rhode Island School of Design (RISD), San Francisco Art Institute (SFAI) and School of the Museum of Fine Arts, Boston (SMFA). As the first to introduce Ultra HD TV to the United States and as the industry leader in OLED TV, LG is uniquely positioned to provide the canvas for today’s digital artwork with its latest display technologies. LG’s Ultra HD TVs offer increased resolution – more than 8 million pixels – which means the finer details of artists’ work will come to life with incredible clarity and brilliant detail as compared to Full HD displays. LG’s OLED TVs offer incredible color accuracy and an infinite contrast ratio for brighter, more vibrant images. In addition to providing the ultimate display technology, LG OLED TVs offer an elegant design with a remarkably slim bezel and super-slim screen depth.
For more on The Art of the Pixel, please visit www.lgusa.com/LGSupportsTheArts.
