GREY GOOSE®, the world’s leading super premium vodka, announced today its official partnership with Virgin Galactic, the world’s first commercial passenger flight into space. Formed from a shared philosophy that extraordinary achievement comes from acting on your beliefs, the partnership was revealed this evening by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Global Category Director Premium White Spirits Ben Farlow and GREY GOOSE creator and Maître de Chai François Thibault, at the Rose Space Center and Planetarium in New York.
Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry will debate “The Future of Travel: Are We Moving Fast Enough?”
This event marks the beginning of a partnership between the two brands that goes beyond solely sharing a philosophy. As Virgin Galactic welcomes the first commercial passengers into space, GREY GOOSE will bring this space journey to life through a range of out of this world experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.
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Photo Credits: TVCgroup