A Decade of Achievement- David Beckham
After an exceptional twenty-year career as a footballer, David Beckham OBE is recognized as one of soccer’s legendary players. Now as Jaguar’s Brand Ambassador to China it was fitting that one legend should introduce another – Jaguar’s F-TYPE Coupe made exclusively for the Chinese market.
The 46,000 square meter open-air plaza named 751 D-Park in the art zone of Beijing played host to the 19 April 2014 debut of the F-TYPE Coupe and XF Sportbrake ahead of the Beijing Auto Show. A multimedia performance covering Jaguar’s past, present and future was followed by an appearance from Jaguar’s Design Director, Ian Callum.
‘Never Stop Achieving’ was the theme for the event which was also highlighted the tenth anniversary of Jaguar in China. The C-X17 concept car representing Jaguar’s advanced aluminum architecture was also on display. This new frame will soon be found in the new XE, Jaguar’s small, premium sedan announced earlier this year.
Bob Grace, Regional President of Jaguar Land Rover Greater China, commented, “Jaguar is celebrating ten years of business in China and has grown rapidly alongside the Chinese auto market to become Jaguar’s largest market globally. In 2014 we are going to strengthen the brand. The introduction of these two new models will help us do that. As our new Brand Ambassador, David Beckham is the perfect fit to help us increase Jaguar’s influence in China.”