Reviving Up Nashville:Red Bully Storm

NASHVILLE, Tenn. (Oct. 14, 2023) – The heart of country music met the roar of high-performance engines in a spectacular showdown as the Red Bull Showrun Nashville made its much-anticipated debut. With a crowd of over 30,000 fervent fans lining Lower Broadway, this exhilarating event set the streets of Nashville on fire. Headlined by Daniel Ricciardo, an eight-time Grand Prix winner and active Formula 1 driver, the event was a symphony of precision driving, tire smoke, and adrenaline-pumping stunts.

The Ricciardo Showstopper

As the sun dipped below the Nashville skyline, the crowd’s anticipation reached its peak. Taking center stage was the charismatic Daniel Ricciardo, whose remarkable driving style and scorching burnouts ignited a deafening roar from the ecstatic crowd.

“Driving here in Nashville on Broadway was pretty wild. Broadway is normally wild in itself, but especially today! There was a lot of ya’ll out here, and it was cool to put on a show for everyone,” Ricciardo exclaimed with a grin.

Ricciardo’s exceptional performance was not the only highlight of the night. He was joined by Rallycross Champion and former F1 driver Scott Speed, whose skills behind the wheel added to the spectacle. The crowd was also treated to the gravity-defying feats of street freestyle motorcyclist Aaron Colton, who displayed acrobatic prowess on two wheels that left everyone in awe.

A Nashville Transformation

The excitement began well before the main event. At the iconic Third Man Records, the RB7 Showcar was assembled, and it treated fans to a rendition of The White Stripe’s “Seven Nation Army” in a tribute to this legendary space.

Red Bull also embraced Nashville’s vibrant culture by transforming Dierks Bentley’s Whiskey Row into “Danny Ric’s Honky Tonk” for a night. The pop-up Honky Tonk was opened in conjunction with the legendary Whiskey Jam and featured imagery of country music icons and chart-topping stars, all transformed into the likeness of Daniel Ricciardo himself.

“It’s pretty much everything I love – honky tonks and live music,” said Ricciardo. “We had our own little Honky Tonk last night, and there’s an abundance of things to do here seven days a week – I like that you can always find some fun here.”

As a token of appreciation, Ricciardo was presented with a custom hand-painted guitar and cowboy boots by Igor Customs, an artist known for collaborating with numerous Nashville-based talents. The night concluded with Daniel Ricciardo gracing the stage for some country karaoke, cementing his status as a true Nashville enthusiast.

A Thrilling Atmosphere

The Red Bull Showrun Nashville was nothing short of electric, with fans showcasing their deep passion for motorsport. The unique temporary track, winding its way through Nashville’s iconic landmarks, served as a fitting backdrop to the high-octane performances.

As Red Bull continues to push the boundaries of what’s possible in motorsport and entertainment, it’s safe to say that Nashville’s maiden Showrun was a resounding success.

For more updates on Red Bull events, visit the Red Bull website and follow Red Bull USA on Instagram and TikTok.

About Red Bull

Red Bull® Energy Drink is available in over 172 countries worldwide, with more than 9.8 billion cans consumed last year, over 3 billion of which were in the U.S. alone. Red Bull Energy Drink’s signature 8.4 fl. oz. can contains 80 mg of caffeine, roughly equivalent to a home-brewed cup of coffee. For more information, visit

In a fusion of horsepower and honky-tonk, the Red Bull Showrun Nashville made its mark in the heart of country music, leaving a trail of tire smoke and cheers, celebrating the marriage of speed and sound. Nashville may never be the same again, as this spectacular event cemented itself as a beloved addition to Music City’s rich culture.